HIGHR COLLECTIVE
LUXURY LIPWEAR
MADE IN CALIFORNIA
HIGHR COLLECTIVE is a London-based sustainable lip care brand, the first B-corp in the lipcare space. Founded by a seasoned MAC and L’Oreal marketer, HIGHR has received excellent organic coverage from outlets, influencers, and make-up artists across the UK and US.
SCOPE OF WORK
- DEVELOPED AND IMPLEMENTED A COMPREHENSIVE STRATEGY FOR THE BRAND’S ENTRY INTO THE RETAIL MARKET.
- PROVIDED ONGOING GUIDANCE ON RETAIL OPERATIONS TO OPTIMIZE EFFICIENCY AND EFFECTIVENESS.
- OFFERED EXPERT ADVICE ON THE INTERVIEWING AND HIRING PROCESS TO ASSEMBLE A SKILLED RETAIL TEAM.
- PLAYED A KEY ROLE IN CRAFTING PERSUASIVE PITCH MATERIALS, ALIGNING THEM WITH THE BRAND’S IDENTITY AND MESSAGE.
- CONDUCTED TARGETED OUTREACH EFFORTS TO SECURE MEETINGS WITH PROMINENT RETAILERS.
- SUCCESSFULLY SECURED INTEREST FROM ESTEEMED RETAILERS SUCH AS NORDSTROM, SPACENK, VERISHOP, LOOP & TIE, FAB FIT FUN, AND VARIOUS INDEPENDENT BOUTIQUES.
- MONITORED AND ADAPTED THE STRATEGY BASED ON EARLY RESULTS AND FEEDBACK FROM RETAIL PARTNERS.
- ENSURED A SEAMLESS TRANSITION FROM STRATEGY DEVELOPMENT TO EXECUTION, DELIVERING TANGIBLE RESULTS FOR THE BRAND.